The art and science of improving your website’s visibility to search engines like Google is known as search engine optimization. It includes improving your online presence, content, and website structure to rank higher in search results, By making your site appear more relevant and authoritative to search engines, you can increase quality visitors without spending money on advertising. SEO aims to improve your website’s chances of being found by people searching for what you offer through technological improvements, content optimization, link building, and keyword research.